Choosing The Right College Recruiting Service For Student Athletes And Parents Can Be The Difference Between Going To College Or Not
Nowadays, there are college recruiting services popping up all over the Internet every day. Many of these college recruiting services are worthless, while many others do a fantastic job of representing student athletes.
Full disclosure: I was a full-time college recruiter from 1989 until 2005.
How to choose the right college recruiting service can be challenging if you do not know what to look for. The recruiting process is hard and many parents are looking for solutions for their sons and daughters as they navigate through this challenging process.
What to look for:
1. What kind of college recruiting website do they have? Is the recruiting website slapped together and does it have an unprofessional design? If so, that can be a red flag. Recruiting websites that are hard to navigate and looks like a fifth grader designed it should be avoided.
2. Does the recruiting website have helpful information about the recruiting process? Some recruiting websites only have basic or generic information about the company and how they can help you. What you want to look for in a recruiting website is actual information on recruiting and strategies along with tips and suggestions.
3. Is it easy to register on the website? Many college recruiting websites have a simple and easy registration form that should be easy to locate.
4. Contact information is important. Does the recruiting website list a phone number or an e-mail address? Sometimes a phone number is not totally necessary in the beginning, but an e-mail address is.
5. Can you do a Google search of that college recruiting service? By doing a search for the name of a recruiting service on the Internet, if there is limited information then chances are this company may not be totally legitimate. You should be able to find two or three pages deep on Google about a particular recruiting service.
6. Social media is huge. Does that recruiting service have a presence on social media websites such as Facebook, Twitter, LinkedIn or YouTube? Some recruiting services bypass social media all together. I think this is a red flag. Every recruiting service, big or small, should have something going on at social media websites.
Parents, before you ever spend money with a college recruiting service ask questions. Find out as much as you can about that recruiting service.
If at all possible, get references of families that the recruiting service has worked with. Three references should be sufficient to find out what you need to know about the recruiting service and how they’ve helped other families.
If a college recruiting service cannot provide references that’s a red flag telling you to avoid that company.
If a recruiting service has a hard time answering your basic questions that, too, is a red flag.
If a recruiting service tells you they’re going to create an athletic profile and this is where you send a check, that’s a red flag.
The good and even outstanding recruiting services are always honest and upfront with their information. Good recruiting services are always answering every question a parent has and providing additional information to help them make a buying decision.
Also keep in mind parents, that good recruiting services are the ones who are going to give you 110% of their life to help your son or daughter achieve their dreams of getting into college.
Find out exactly what that recruiting service is going to do to help your son or daughter. What steps are they going to take to get your son or daughter’s name into the hands of a large number of college programs?